Which is why it's this quote in the AdAge piece from co-president and CCO Colleen DeCourcy (perhaps the Bill Belichick to the whole agency's Brady?) Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials for private Medicare plans. Which made me think: With another great NFL season beginning tonight, if the best-ever quarterbacks were advertising agencies, and vice versa. 34 highest paid athlete in the world. Much like Work like "The Truth Is Worth It" for The New York Times is the advertising equivalent of Peyton's record-breaking 55 touchdown passes in 2013. Tigers ace Justin Verlander doesn't make nearly as much in endorsement money as the rest of the athletes on this list. In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia. I'm also an ad guy. ", Budweiser frogs/lizards/donkey, Adobe's "Dream On" and countless others. The Browns quarterback signed a marketing deal with Progressive in 2019. He remains an advertising staple for Nike, EA Spots, Kowa, Upper Deck, NetJetsand Rolex. Lets start with then-New England Patriot Wes Welker attempting to sell mattresses for Bobs Discount Furniture: And then there is Jake Delhomme selling biscuits in a commercial might be so bad that its good: Finally, the Buttfumble Award for absolute worst commercial, in this reviewers opinion, belongs to Joe Flacco, quarterback of the Baltimore Ravens and MVP of Super Bowl XLVII (I also nominate him as the worst pitchman). Former NFL players tackle many different fields, like "Good Morning America" host Drew Brees has been quite a popular figure in recent NFL commercials, and this one involves his role as a leader of the New Orleans Saints. So, Favre would be: Like Favre, CP+B started in the south (Miami). Why do marketers love to play the fame card in their advertisements? Lets be real and acknowledge that NFL players are stars because they can play football, not act. While Medicare Advantage plans include medical, hospital and drug coverage, they can also feature extra benefits not offered by traditional Medicare, such as dental, hearing and vision coverage with no additional premium. Prior to the 2014 Super Bowl, Duracell released a highly successful commercial featuring Seattle Seahawks Derrick Coleman, the first deaf offensive player to ever play in the NFL. Allstate got the ball rolling in 2005 when it made a deal to place its logo across goalpost netting throughout 30 Division-1 college football stadiums. The fact that she earns nearly 35 percent of her income from her performance on the court makes her unique among other female top earners. Uber Eats TV Spot, 'Undersharing' Featuring Marshawn Lynch The most classic commercial involving the future Hall of Famer is no different. But considering her average finish in NASCAR races, it's safe to say that the vast majority of Patrick's wealth is derived from major sponsors like Coca-Cola, GoDaddy, Nationwide Insurance, Chevrolet, Peak Antifreeze, and Hot Wheels. See the Super Bowl commercials in the order they aired, Your California Privacy Rights/Privacy Policy. Mark St. Amant is a freelance executive creative director/creative director/copywriter and author based in Boulder, Colo. All his work and info is conveniently housed at markstamant.com. Sounds a lot like: Like Brady, W+K has given a middle finger to conventional wisdom and "the way things are done" for more than 30 yearsindependently and defiantly. Lack of financial details aside, it's safe to say that Lewis has been doing pretty well in that department. And when the Broncos miraculously poached Manning from the Colts in 2012, it was as groundbreaking, game-changing and shockwave-sending an acquisition for the NFL as Accenture snagging Droga was for advertising. What are your favorite commercials featuring NFL players? Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. Commissioner Roger Goodell plays straight man, delivering a boring speech that may or may not be acting. Patrick Mahomes #15 of the Kansas City Chiefs celebrates after defeating the San Francisco 49ers 31-20 in Super Bowl LIV at Hard Rock Stadium on February 02, 2020 in Miami, Florida. Joe Green had a reputation for being a mean and intimidating player, hence the nickname, but this commercial shows that there is one thing that can make even this tough man smile. Soft-spoken. Broncos quarterback Peyton Manning's combined earnings from his salary and endorsements made him, by far, the highest earning player in the NFL in 2012. Its about how you come back from a bad play or the hardest year ever. Slugger Albert Pujols cashed in on years of success with the Cardinals in 2011, signing with the Angels, who offered him the third largest contract in baseball history. Undersharing' Featuring Marshawn Go see for yourself. Griffin has been one of the most visible athlete in advertising over the past 12 months. There is no exact figure out there revealing the income recently retired Ravens linebacker Ray Lewis has been pulling in for his many endorsements. Those massive paychecks will add to the money he's already making through endorsements with Kia, EA Sports, Subway, AT&T, Red Bull and GameFly. Five players from Super Bowl LIII appeared in the ad, including Tom Brady and Todd Gurley. Because they were very often, if not always, a mind-blowing fireworks show that also made you laugh with pure, shocked delight. Also, Mahomes and Rodgers are the new faces of the NFL, replacing Tom Brady and Drew Brees, who play in their matchup on Sunday. Joe Montana Net Worth: Joe Montana is a retired professional American football player who has a net worth of $100 million dollars. The top profession for former NFL players is small business owner with 20% of those on LinkedIn labelled as entrepreneurs. The Jets QB was part of the first generation who saw athletes selling products like they do today. NFL Super Bowl commercial is a brawl featuring 44 players, ex And he was the most visible, gold-standard poster boy for the NFL itself, as well as the quarterback that other quarterbacks wanted to be, thanks to his sustained success, be it on the Indianapolis Colts or Denver Broncos. Between 1984 with the Oilers and 2000 with the Kansas City Chiefs, Moon was a nine-time Pro Bowler, passing for almost 50,000 yards and 291 touchdowns, and was indeed elected to Canton in 2006. Its a good question, as the effectiveness of such ads is hardly conclusive. Former players find new football life in commercials, movies, TV Its easy to get caught up in the latest commercials, but we need to remember not only the history of the game but advertising with NFL players as well. His flash, precision, pizzazz and turbocharged aerial fireworks were unsurpassed. This spot from Miller Lite, like Coke, was a success because it used their NFL pitchmen in a way that went against their reputation. When the drink was nearly taken from him, Polamalu did not hesitate to take his anger out on the people who got in his way. Peyton Manning and Eli Manning are among the many NFL stars who not only shine on the football field, but on America's television screens as well. Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. They've won with the sexy, long bombs and the scrambling running game of inches. This was a classic commercial involving the All-Pro safety of the Pittsburgh Steelers. Ranking the Top 10 Commercials Featuring Current NFL Players Steve Israel for the Times Herald-Record. Unfortunately, it's the case of big brother picking on his younger sibling. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. 3 on this list. You want to be great? Polamalu cut his hair during the Veterans of Foreign Wars' Mane Event at Heinz Field in effort to bring awareness and offer aid to alleviate veterans' struggles. Not much of a surprise considering he's the face of the NHLeven if you hate him. One reason for this is the Chiefs, and the Packers have won more over the years, while the Browns haven't. But there's nothing harder in sports than replacing a legend. Woods' cheating scandal and the extended drought between majors that followed haven't hurt him much in terms of marketability. The two most prolific pitchmen currently working are Peyton Manning and Aaron Rodgers. Not that he's hurting, though. As for those meals and money Joe Willie is pitching? It features Lewis punishing opposing tacklers with vicious stiff arms on the way to the end zone. Maybe he wasn't as "sexy" as some others, but for years he outright baffled the competition. The dentists and eye doctors you visit must also be in the plans networks - meaning your eye doctor or dentist may not accept your plan. And they just keep finding new, unconventional ways to, like Brady, keep winning with less. Jackson, who was also a running back, wonders out loud whether Smith really was the strongest, starts repeatedly snapping baseball bats on his knee and throws them into the fire. Pujols' current major sponsors are Upper Deck, DirecTV and Nike. What makes this campaign so successful is that it downplays Mannings celebrity status and turns him into an everyday person. Bulls superstar point guard Derrick Rose was knocked out of the 2012 playoffs with a serious knee injury that he has yet to return from. Here's Why You Never See NFL Players in Beer Ads | VinePair commercials Or Puma "After Hours Athlete." "He'll [Mayfield] score a touchdown or throw a touchdown pass, and at the break, we try to get that pod.". 10 Legendary Quarterbacks and the Ad Agencies Most Like Them Or Prudential "Day One." Of the nearly $60 million he earned in 2012, a whopping 96 percent of that came from his sponsors. New York, Amsterdam, London, Shanghaivirtually every W+K office is the best in its region or country. Brees has used the same chant to pump up his teammates in New Orleans since becoming a member of the Saints. In the past one to two years alone he's appeared in commercials for Visa, Under Armour, EA Sports, Old Spice and NFL player safety. Eli and Peyton Manning have never been disappointing in their sharing of the same spotlight, and they enjoy becoming entertaining actors when the time arrives. There is no American athlete who earns a greater percentage of his total income from endorsements than golf superstar Tiger Woods. Why? While the plans themselves are perfectly legal and may be great for many of the 27 million Americans enrolled in them, they often dont deliver everything those pitches seem to promise. He even won a Super Bowl as a general manager with the guy who's No. AT&T TV Spot, 'Strongest of All Time' Featuring Bo Jackson Buyer beware, says Erinn Braun, Orange County Office for the Agings Health Insurance Counseling andAssistance Program coordinator. The greats take it as an article of faith that the best is yet to come. Budweiser, a beer rival of Guinness, is among those opting out of running a Super Bowl ad this year, along with other big brands such as Coca-Cola and Pepsi. Retired NFL Star Alex Smith Enters Partnership With Oofos Think that's an insult to now mid-50s Alex and the gang in Boulder? Maybe they "couldn't run," eitheri.e., they weren't exactly known for much beyond insane comedybut who cares? PEOPLE exclusively unveils the Kansas City Chiefs quarterbacks new campaign with Head & Shoulders, in which he costars with longtime hair icon and retired "They do better," said Charney of the ads' effectiveness during NFL contests. Brees may be a successful quarterback, but no one has patience when one man can manage to create traffic miles long by blocking the entrance. Progressive created 17 "At home with Baker" commercials, highlighting Mayfield using a stadium as his home and enduring everyday insurance-related problems. Check out our FAQ Page. We've received your submission. In 2012, 76 percent of his earnings came from his sponsorship deals. He's also appeared in commercials for the NFL, ESPN and Monday Night Football. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Advertisement Who would've known "Beast Mode" had an affinity for fried dumplings. He's also been known to promote some really obscure things. It is without question the ESPN run commercial where is blocking any ESPN employees from entering the building. He also rakes in cash from deals with KPMG, Callaway, Barclays, Exxon Mobile and Rolex. However, he may have redeemed himself by making fun of everything I just wrote about this his new commercial for Pepsi and Frito-Lay. It's simple: Old Spice deodorant. No hard feelings if you don't. Of the more than $20 million he made in 2012, 62 percent of that was earned off the track. New Florida quarterback Graham Mertz was on Heisman Trophy winner. And speaking of running, Fallon's Minnesota homeboy, Frank Tarkenton, gets a nod here because, like the elusive Tarkenton, Fallon ran circles around other creative shops. In this spot for a local Pizza Hut, Flacco makes Pinocchio look like a yoga instructor. Who would've known "Beast Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. I dont know how successful the campaign was overall, but it worked on me because I actually bought this product because of this commercial. Their ads are seen throughout NFL contests and brand exposure is bound to increase over the next few weeks, as NFL games soak up television ratings, leading to Super Bowl LV in Tampa Bay. **And that, as they say, is that. The mascots were played by students in colonial garb with giant, freaky Mardi Gras heads of Ben Franklin and John Marshall that made great targets for rocks, shoes and full cans of PBR. Mickelson has become the face of psoriatic arthritis, hawking the prescription drug Enbrel in commercials for Pfizer. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. Football nerd, is more like it. Popular Players Kurt Warner Jerry Rice Joe Montana Jim Brown Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. It is highly recommended that you use the latest versions of a supported browser in order to receive an optimal viewing experience. Webretired All Search by player name Search Players Please type in a players name or click on one of the links below. 2 Retired NFL Quarterbacks Talk Medical Insurance In Ads The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks. Worst case, they'll be Vikings Favre. However, upon second thought, he wonders why he would even reveal the specifics of his order when he considers that kind of information rather personal -- something only between him and his belly. Not so much college ball. Not only is Lakers legend Kobe Bryant the highest paid player in the NBA by far, he also earns more money from endorsements than every other player in the league except Heat superstar LeBron James. That means between $650 and $800 a day on set, and if theyre also classified as principal actors, they receive residual payments from larger media markets Larry Fitzgerald has proven to be one of the elite wide receivers in the NFL due to his ability to catch every football that is thrown off him. June 4 - 7, 2023, New Orleans Recently Concluded Creative Media Awards February 2, 2023, NYC Agency of the Year January 25, 2023, NYC MediaPost All Stars commercial Not only is he able to catch small objects while talking with Jay Harris, but he even manages to catch a cheerleader who falls into his lap. But his visibility in advertising increased dramatically in 2012. This weekend, Progressive is hoping Mayfield's ads will bring a return on their investment through brand exposure and by driving more business. It was only a few seasons ago that Kyle Orton was still a starting quarterback in the NFL, but despite that fact he seems to be a forgotten "star" of the past decade. Then Lionel Messi Will Be Moving On, How The Martin Agency's Fast-Break Game Produced Winning Ads for CarMax, When Company's Due, DoorDash Calms the Feeding Frenzy, Producers' Advice for Taming Chaos and Maintaining Momentum, 5 A.I. That perfectly encapsulates Brady, too: the consummate winner, status quo flaunter and team leader who still takes nothing for granted, constantly hauling that "199th pick" chip around on his shoulder. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. We learned that Peyton Manning is still funny, the 72 Dolphins are still undefeated --and sometimes, the No Fun League can laugh at itself. Montana reminds them all not to forget the strongest running back of all time and points to Smith. Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. Or Sarah Silverman "Great Schlep." EDO uses analytics that track brand and product searches and sales when ads air, helping companies and networks determine ads' value during sporting events. NFL and the NFL shield design are registered trademarks of the National Football League.The team names, logos and uniform designs are registered trademarks of the teams indicated. California boy Elway didn't want any part of that East Coast trainwreck. If an earnings breakdown for NASCAR Danica Patrick exists online, I was unable to find it. Aaron Rodgers began the widely famous "Discount Double Check" move in quite a few commercials. Insurance firms will see more attraction around their NFL ads, according to advertising metrics data firm EDO. There are few athletes in the U.S. that even come close to raking in the kind of endorsement money Rose does.